Imagine having the perfect product, but no one can find it. That’s where Ecommerce Keyword Research helps. The right keywords connect your store with people already searching for what you sell.
But not all keywords work the same. Some bring traffic but no sales. Others attract buyers ready to purchase. The goal is to find profitable keywords that drive real results.
This guide will show you how to research and choose the best keywords. Whether you’re starting out or growing your store, these strategies will help.
Get ready to attract the right customers and boost sales with Ecommerce Keyword Research!
Ecommerce Keyword Research: An Overview
Keyword research for eCommerce means finding the words and phrases shoppers use when searching for products online.
Unlike general keyword research, eCommerce keyword research focuses on words that show a clear intent to buy, helping businesses attract the right customers and boost sales.
About 72% of marketers agree that choosing the right eCommerce keywords improves visibility, brings in potential buyers, and increases conversions.
For example, “buy men’s leather wallet” shows a stronger intent to purchase than “best wallets for men,” making it a more valuable keyword for an online store.
Understanding search intent is key when selecting keywords. Informational keywords (like “how to choose a leather wallet“) attract researchers, while navigational keywords help users find specific brands.
However, transactional keywords (“buy leather wallet online“) and commercial keywords (“best leather wallets under $50“) show a buyer’s intent to make a purchase.
By targeting the right eCommerce keywords based on search intent, online stores can rank higher in search results, attract quality traffic, and ultimately boost sales.
Why Is Keyword Research Important for Ecommerce SEO?
Keyword research for eCommerce helps online stores rank higher on search engines. It finds the words shoppers use to search for products. The right eCommerce keywords attract buyers and increase sales.
For example, “buy running shoes online” is better than “best running shoes” because it shows buying intent. Using such keywords helps stores get more traffic and customers.
Informational keywords help with research, while transactional keywords bring in buyers. By choosing the right words, eCommerce businesses improve visibility and sales.
Keyword research for eCommerce is a must for success in online shopping.
Step-by-Step Guide to Keyword Research for Ecommerce
Keyword research is a key part of eCommerce SEO. The right keywords help your store rank higher, attract buyers, and increase sales. This guide will show you how to do keyword research for eCommerce step by step.
1. Know Your Niche and Audience
Before finding keywords, understand your niche and target audience. Knowing what people search for helps you choose keywords that lead to sales.
For example, if you run a fitness store, your audience may search for:
“Best yoga mats for beginners”
“Cheap resistance bands for home workouts”
By studying customer preferences and search behavior, you can create a keyword strategy that boosts your rankings.
2. Analyze Competitor Keywords
Looking at competitor keywords shows what works in your niche. Big eCommerce brands use keyword research tools to find high-ranking search terms.
Use these tools to discover competitor keywords:
- SEMrush – Find the best organic and paid keywords of any competitor.
- Ahrefs – Identify keyword gaps and backlink opportunities.
- Google Keyword Planner – Find high-search-volume keywords.
For example, if a competitor ranks for “affordable gym shoes,” you can target “best budget-friendly running shoes” to attract a specific audience.
By researching the right eCommerce keywords, you can improve your rankings, drive traffic, and increase sales.
3. Utilize Keyword Research Tools to Find High-Intent Keywords
Finding the right keywords is key to eCommerce success. High-intent keywords help attract buyers ready to purchase.
Keyword research tools make this process easier. Google Keyword Planner shows search volume and competition. SEMrush and Ahrefs help find competitor keywords. Ubersuggest gives keyword ideas and trends.
For example, instead of “running shoes,” a tool might suggest “buy lightweight running shoes online.” This keyword shows strong purchase intent.
Using keyword research for eCommerce helps your store rank higher and get more sales. The right eCommerce keywords bring in the right audience and boost conversions.
4. Focus on Long-Tail and Transactional Keywords
Long-tail keywords have less competition and higher conversion rates. They show clear buying intent, making them more valuable than generic ones.
Example:
- Generic: running shoes (high competition, low conversion)
- Long-tail: best running shoes for flat feet in 2024 (low competition, high conversion)
Long-tail keywords help eCommerce stores rank faster and attract serious buyers.
5. Prioritize Keywords by Search Intent
Search intent helps you choose the right keywords for the right audience.
- Informational: Users want to learn. (Example: How to choose the right yoga mat.)
- Commercial: Users compare products. (Example: Best budget wireless earbuds 2024.)
- Transactional: Users are ready to buy. (Example: Buy Adidas running shoes online.)
For eCommerce, commercial and transactional keywords bring in the most buyers.
6. Optimize Product and Category Pages
Use keywords smartly across your site:
- Product Titles: Include primary keywords (Example: Men’s Cotton Oxford Shirt – Black).
- Meta Descriptions: Add keywords while making them engaging (Example: Shop the best black Oxford shirts. Premium cotton, perfect fit).
- Headers (H1, H2): Use keyword-rich subheadings.
- Product Descriptions: Make them natural but include relevant keywords.
Optimizing these pages improves SEO, helping customers find and buy your products.
Best Ecommerce Keyword Research Tools in 2025
Choosing the right eCommerce keyword tool is very important. It helps improve search rankings and boost sales. Here are some top tools for eCommerce keyword research:
- SEMrush (Paid) – Great for competitor analysis and deep keyword insights.
- Ahrefs (Paid) – Helps with backlink tracking and detailed keyword research.
- Ubersuggest (Free & Paid) – A simple and user-friendly tool for finding eCommerce keywords.
- Google Keyword Planner (Free) – A free tool available in Google Ads.
Using these tools can help online stores find the best keywords and attract more customers.
Common Mistakes to Avoid in Ecommerce Keyword Research
When doing keyword research for ecommerce, businesses often make these common mistakes:
- Keyword Stuffing – Stuffing ecommerce keywords everywhere on product pages hurts rankings. Instead, use them naturally in the content.
- Ignoring Long-Tail Keywords – Long-tail keywords (detailed, less competitive phrases) can bring more conversions, but businesses often overlook them. Focus on niche keywords.
- Not Thinking About User Search Intent – Every keyword has a purpose—whether it’s for information, making a purchase, or comparing products. Match your keywords to what users want.
- Choosing Keywords That Are Too Broad – Highly competitive keywords make it hard to rank. Instead, go for more specific, less competitive phrases.
- Not Analyzing Competitors – Your competitors are already using ecommerce keywords effectively. Use tools like SEMrush or Ahrefs to see what is working for them.
Conclusion
Finding the right ecommerce keywords is important for your online store. You need to understand your niche, check what competitors are doing, and use long-tail keywords with high purchase intent.
Many people make mistakes in keyword research for ecommerce. They stuff too many keywords or ignore search intent. This can hurt your rankings.
Our SEO services help you pick the best keywords for your audience. We use tools like SEMrush and Ahrefs to find valuable insights. This helps match your keywords with user behavior.
Follow this strategy, track your results, and improve for better visibility and sales.